We worked together with the RNLI (Royal National Lifeboat Institute) and the LADbible to create a series of 3 hard hitting films for the Respect The Water campaign.

These films explore real life case studies and the people they have affected. Through heartfelt interviews and beautiful imagery, the aim was to hit the viewers' conscience with real stories of loss, tragedy and hope, making them stay with the core message of Respect The Water.

Having over 2 million views in the first week, the first film from the campaign 'Anthony's Story' has gone on to appear in Cinemas nationwide.

- The Webby Awards / Official Honoree 2017
- Brand Film Festival 2017 / Gold and Best of the Best

'Anthony's Story'
This film tells the real life story of Anthony Miller, who tragically died while swimming late at night in Newquay in 2014. An incredibly humbling experience for a great organisation and cause.

'Marcos' Story'
Marcos Paz was inspired to join the RNLI after he was saved from drowning. He’s now making the most of his second chance in life.

'Louis' Story'
“His friends and family were on the river bank panicking, unfortunately this young lad didn’t survive.”
Louis Roberts trains in MMA and spends his life saving other people, working as a fire fighter at the Chelsea Fire Brigade, and volunteering at the Chiswick RNLI station. Sadly there was one lad he couldn’t save from drowning.

Client: RNLI
Agency: Lad Bible
Director: Pedro and James
Agency Producer: Gloria Adereti

Special thanks to Anthony's mum Tracie Miller, and to all of his family and friends, and to all the volunteers at the RNLI Newquay; Marcos's family and friends, and to all the volunteers at the RNLI Teignmouth station; Louis Roberts and all the fire fighters at the Chelsea Fire Brigade, and to all the volunteers at the Chiswick RNLI station.