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Client: Sailor Jerry Brazil
Production: Autobahn
Director: Pedro and James
Sailor Jerry Rum has just been launched in the huge market that is Brazil. Another of William Grant & Sons products to travel down south to conquer the giant country.
As part of their launch strategy Sailor Jerry Rum will release a sizeable online campaign, created and directed by Autobahn.
The campaign will be supported by digital, print, events and social media activity across the brand’s digital channels.
It explores the lives of 4 characters that are big names of the underground scene in Sao Paulo (Brazil’s cultural hub).
Music, Tattoos, motorcycles and vintage cars are all part of the Sailor Jerry brand universe, and the campaign highlights the culture that surrounds these elements, telling the tale of how Brazilians developed their own vibrant scene.
Once more Sailor Jerry Rum sets out to honour the man Norman Collins (aka Sailor Jerry), bringing to life the lifestyle that can be described as American, but that we discover through this campaign is present in all corners of the globe.